Business planning --Bakery Essay Example | Topics and Well Written Essays - 5000 words

Business planning --Bakery - Essay Example Marketing strategies and financial plans are also a part of this report. Forecast of profit and loss account, cash flows and balance sheet for three years is also provided in this report. Johnson Bakers is planning to start new business in London. There are two partners named Michael Johnson and Peter Johnson. Michael Johnson is expert in marketing the products and Peter has expertise in operational activities. They both decided to start new business with equal investment and with a profit sharing ratio of 1:1. The aim of the business is to provide bakery products and services overall London. It is the priority of the company to provide fresh and high quality to its customers. New business needs to promote its product in market as it is planning to manufacture bakery products that are available to all. Initially, the company is planning to introduce some of its key products like cakes, biscuits, coffee and bread. As this is a private partnership of two individuals, it is difficult to control the operations of the business. Peter is allowed to control the accounts and other operational activities of business. Mr. Michael will start its work from the beginning and will continue to work till the achievements of the objectives. Following are the objectives of the company: UK market is effective for providing hot beverages to the customers. The weather of the country remains cold over the year so the products are widely used in the country. London is a metropolitan city and the lovers of coffee are mostly available there. There are many bakery products available in the market that attracts the public of London. Variety of products is available in the market but Brand recognition proves to be vital for this type of business. It is necessary o analyse the market of UK so that strategies could be made to survive in the competitive market where there are large number of suppliers of the products. Marketing and