Alcohol Advertising Essay Example | Topics and Well Written Essays - 1000 words

Alcohol Advertising - Essay Example He does not start his article by giving his personal opinion but leaves space for the reader to judge and evaluate the claims. His article and research convinces the reader to believe what he states. His declaration about the symbols which are used to attract the young generation enables the reader to believe that he is experienced and his article bears some true claims and points which should be given attention. He declares "One need only recall the Bud frogs and lizards, Spuds MacKenzie, and Whassup space-alien dogs to recognize the prominence of beer advertising in youth culture." This statement also points towards the bitter reality about the advertisements which are declared to be designed for adults. He declares that the music, unrealistic ideas about friendship and animals etc used in the beer advertisement attract the young generation who live in fantasies and get motivated to take alcoholic drinks. He uses the statistics which promote his point that youngsters are more attra cted by using such characters and symbols. The use of evidences, statistics and examples can be taken as a proof of his experience and professionalism in writing. Ethos used by George A. Hacker strengthened his article and made it outstanding in capturing the attention of the readers. His sincerity to clarify the issue and use of examples to make it easy for the readers enables readers to trust his findings. He compels the readers to ponder and evaluate the truth behind these advertisements. George A. Hacker tried to interact with the audience. He takes this issue as an important discussion and involves his feelings while writing the paper. "Obviously, rules such as these don't so much protect our children as serve them up to alcoholic-beverage advertisers such as Smirnoff Vodka." It may be taken as an example of pathos. The writer gives evidence and criticizes the advertisements which are not suitable for children. He involves himself in the audience by writing "our children" instead of using "your children". This declaration creates a sense of unity and also develops a sense of responsibility, to save children from the harms of alcohol. One may feel the sarcastic tone in a few areas. This sarcasm, however, stirs up the lost emotions of the readers for the young generation. His involvement and concern to save children from the harms of alcohol can clearly be seen in this article. He further declares "We owe it to our children and to the public health and safety of Ameri ca to challenge such marketing activities, [if we have any hope of actualizing our goal to keep children alcohol free]." This statement by George A. Hacker is the highest motivational statement to evoke the feelings of people to stand up and fight against the diplomatic policies set by the government and health departments. In the statement mentioned above, he also declares the basic reason of his debate. He declares that his article is not for any other purpose but 'to keep children alcohol free'. The article provides some logical information and facts which were not clear and were important to be considered. His magical words and incredible way of justification leave a long-lasting impact on the